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Why Starbucks’ new CFO bodes well for coffee chain’s turnaround

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Starbucks Corp. has appointed Nordstrom executive Cathy Smith as the company’s chief financial officer and executive vice president at a crucial time for the coffee chain, which is undergoing a major turnaround effort.

The company announced the move in a

filing Tuesday. Smith was described by William Blair analyst Sharon Zackfia as “a veteran finance executive with roughly 30 years of experience in the CFO role at a variety of publicly traded and privately held companies.”



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