Blockbuster movies “Barbie” and “Oppenheimer”, which have been pitted against each other in social media memes over the past few months, have generated over $235 million in their opening weekend in the US and Canada. The weekend of July 21 ranks as the fourth biggest of all time at the box office. In this edition, we take a look at the marketing campaign behind “Barbie” and at what this success could mean for movie theatres.
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